Travel and Tech is hot!! With the death of the guidebook, the pieces have been taken over by bunch of online portals on the logistical side of things. Think Tripadvisor, Agoda, Orbitz and their likes. While the ticketing and booking side has been beaten to death over and over again, it surprised us that nobody had tried to augment the travel experience itself. And as we ourselves are avid travelers, we decided to solve that problem for ourselves. While traveling, everybody wants to connect with the land and people. You want to know what bird that was and what flower that is. You also want to truly understand why people live in a certain way in that place. In short, travelers wish to become instant experts. And that is exactly what our products allow. One download and there you go, you become an expert. While guidebooks tried to cover a large geographical area in as skimpy way as possible, we give depth. We aren’t looking for a big hit, we are looking for a niche. As any savvy marketer will tell you, the trick to a successful business now is not to sell a lot of a few things, but little of a lot of different things. And that is exactly what we intend to do. Why not make a travel app for Kathmandu and Pokhara first? We think that is as bad for business as it is boring. As such we do not make travel apps, we make trekking apps. And in the future we will make sightseeing apps, cycling apps and safari apps. Talking of trekking apps, sightseeing apps and cycling apps, we understand that the new traveler wants technology to bend around her needs. That is why we will ensure that the core technology for all these different kinds of apps will be totally different. Oh and one more thing, we love content, but what really floats our boat is context. We believe all information should be presented in a context-sensitive manner so that people can quickly find what they are looking for. Why tell a trekker about rhododendrons in October when there are no rhododendrons around? Sure content is king, but context is the kingmaker. (Check out our Placecards in our Trekking in Nepal app to understand what we are talking about.) In short, we give the travelers exactly what she needs, when she needs it and where she needs it and how she needs it!! But if you ask us, everything above is an after the fact generalizations so we sound professional and as though we ‘get it’. However, the fact is nobody knows what travel and tech is going to be like 5 years from now. It is a bet and the only reason we think we will win is because we are travelers ourselves (being voracious readers also helps), and we believe we understand a thing or two about travelers. And the real reason why we run our company is because we love to travel and we would love to share our love of travel with the world. We want to help you get off that chair and into the mountains. Go explore!!