Ma-Paani: More than just Water?

  • c0c62d876f18944da4412a89843a9098.png
Ma-Paani: More than just Water?

When people go to restaurants, they are willing to spend thousands of Rupees on expensive alcohol. These are luxury drinks that fall under the “empty-calorie” food group, which means they provide an excess of energy/calories in relation to nutrients. Yet, when asked if they would like mineral or jarred water by the waiters, people tend to prefer the cheaper jarred water. Water is one of the most important substances needed for human survival, but mineral rich water is often neglected. There are more than thirty kinds of bottled water available in nepal. Ten months ago, another company, Ma Paani, entered the bottled water market with its natural spring water and hopes to change the perception of water consumption in Kathmandu.

Ma-Paani was founded by Pawan Chitrakar, and is currently the only bottled water brand in Nepal that has the HACCP (Hazard Analysis and Critical Control Point) certification. This certification ensures that Ma-Paani meets the international standard of effective control of food safety. Ma-Paani is also very recognizable with its mud red theme; A unique color choice for bottled water representing the Nepalese culture and purity.

Before Ma Paani

Before Ma-Paani, Chitrakar and several others from his team worked at the already respectable water brand: Himalayas on Top, as their marketing unit. During their time in Himalayas on Top, they noticed how the company struggled to meet the high demands for their bottled water and were inspired to create their own water brand that could supply water efficiently all the while maintaining top quality. Thus, Ma-Paani was born.

 

More than just water?

From his experience at Himalayas on Top, Chitrakar was well aware about what needed to be done for a bottled water company. Prior to Ma-Paani’s launch into the market, Chitrakar and his team spent over two years studying the origin of the spring water at Chandragiri hills, the current source of their spring water. They then focused on making their production environment safe and clean. To receive and maintain the HACCP certification, they had to maintain a super hygienic facility with tight rules. The staff who enter the production area are always thoroughly checked to ensure maximum safety and cleanliness of the products. Workers with any condition, be it a minor cut, are put aside until recovery. Most drinking water usually labeled mineral water, go through reverse osmosis- a process where all bacteria is filtered out along with all of the minerals. The result is pure water in which minerals are later added to. Ma-Paani on the other hand, does not use reverse osmosis, but instead it uses UV lights and other alternatives to remove bacteria and save the original minerals keeping it as natural as possible while still keeping it safe for health.

 

 

Setting the price right

Bottled water of such quality must surely be pricey. However, Chitrakar’s goal is to raise awareness of quality water and supply it to as many clients as he can. This is why one 500ml bottle of Ma-Paani water is priced at only Rs.55. Unlike most early-stage businesses, Ma-Paani was faced with immediate high-demand. This was and still is their biggest challenge: the struggle of supplying at such a high demand. They prefer a slow and steady growth and want to improve quality and performance first. This is also a reason why Ma-Paani has done little to no marketing so far.

 

And the future?

Since it's too early for Ma-Paani to enter international markets, the team is currently looking to effectively supply drinking water all over Nepal. It will certainly be a challenge, but Ma-Paani’s team is willing to make a take on it. In the future, once Ma-Paani is  efficiently able to expand their service throughout Nepal, they are aiming to do the same for the rest of the world. The biggest challenge once they do that will be constantly meeting the drastic increase in demand. Nepal is the land of the Himalayas. When comparing water from around the world, ours’ might as well be the purest. There is huge potential for Nepal to be one of the best international supplier of water, and in the near future Ma-Paani plans to do just that.

 

Comments

  • Guest
    karki gunjan Wednesday, 20 June 2018

    but find little strange why not RO tech. not being used? which people and the most of the home fitted small machine have RO amd being highly recommended.

  • Guest
    Guest 40 Friday, 29 June 2018

    As stated in the article, Ma-Paani seems to be using alternative methods (like UV lights) to keep the original minerals (making it as natural as possible) and still keeping it safe for health.

    Don't worry. Even though they aren't using RO tech, they are still producing safe drinking water that is worthy of the HACCP certification.

  • Guest
    Paras Mani Timsina Friday, 16 August 2019

    Gunjan ji, the RO system was invent to process the sea water. RO system keeps only h20 of water, we need to add minerals after RO. Otherwise RO water is not good for health. We don't need the RO system for our water, we have plenty of high quality sources of water in hills and mountains.

  • Guest
    JASMINE TOM Wednesday, 22 March 2023

    ARE YOU A VICTIM OF CRYPTO SCAMS AND WANT TO GET BACK YOUR STOLEN CRYPTOS!!

    Am here to testify the handwork of A Great Verified Hacker ( Mr Morris Gray )Who helped me recover back my lost funds from the hands of scammers who Ripped me off my money and made me helpless, I could not afford to pay my bills after the whole incident, But a friend of mine helped me out by given me the contact info of trusted Recovery Expert, his email: Morris gray 830 @ gmail . com contact him or chat him up on (+1- /607-69 )8-0239 ) and he will help you recover your lost funds If you have been a victim of any binary/ cryptocurrency or online scam, Mobile spy, Mobile Hack contact this Trusted and Verified hacker, He is highly recommendable and was efficient in getting my lost funds back, 11btc of my lost funds was refunded back with his help, He is the Best in Hacking jobs, contact him ( MORRIS GRAY 830 AT) GMAIL (DOT) COM…..!!!

  • Guest
    LEO Thursday, 19 January 2023

    Contact him for any type of hacking, he is a professional hacker that specializes in exposing cheating spouses, and every other hacking related issues. he is a cyber guru, he helps catch cheating spouses by hacking their communications like call, Facebook, text, emails, Skype, whats-app and many more. I have used this service before and he did a very good job, he gave me every proof I needed to know that my fiancee was cheating. You can contact him on his email to help you catch your cheating spouse, or for any other hacking related problems, like hacking websites, bank statement, grades and many more. he will definitely help you, he has helped a lot of people, contact him on, Henryclarkethicalhacker@gmail.com, and you can Text/Call &WhatsApp: +1 (262)-236-7526, and figure out your relationship status. I wish you the best.

  • Guest
    Vee Pery Thursday, 19 January 2023

    Do you suspect your spouse of cheating, are you being overly paranoid or seeing signs of infidelity…Then he sure is cheating: I was in that exact same position when I met Henry through my best friend James who helped me hack into my boyfriend’s phone, it was like a miracle when he helped me clone my boyfriend’s phone and I got first-hand information from his phone. Now I get all his incoming and outgoing text messages, emails, call logs, web browsing history, photos and videos, instant messengers(facebook, whatsapp, bbm, IG etc) , GPS locations, phone taps to get live transmissions on all phone conversations. if you need help contact his gmail on , Henryclarkethicalhacker@gmail.com, and you can also text, call him, whatsappn on +12622367526.

  • Guest
    Bertha Polanski Sunday, 29 January 2023

    I had a more complicated problem recovering my lost Bitcoin. The Cyber Genie Team stuck with me the whole time until they came up with a solution that worked and I now have my BTC back when I really thought it would be lost forever! This team has the ability to crack passwords and they are completely trustworthy in handing back your funds once they have recovered your BTC from any fake and shady Crypto miners and brokers online parading the internet with sweet and juicy profits if they help you trade. No one has anything to worry about dealing with them because there is Nothing to lose, ONLY TO GAIN, Contact them for assistance:
    [ Cybergenie@cyberservices.com ]
    [ Cybergenie@cyberservices.com ]

  • Guest
    JASMINE TOM Wednesday, 22 March 2023

    ARE YOU A VICTIM OF CRYPTO SCAMS AND WANT TO GET BACK YOUR STOLEN CRYPTOS!!

    Am here to testify the handwork of A Great Verified Hacker ( Mr Morris Gray )Who helped me recover back my lost funds from the hands of scammers who Ripped me off my money and made me helpless, I could not afford to pay my bills after the whole incident, But a friend of mine helped me out by given me the contact info of trusted Recovery Expert, his email: Morris gray 830 @ gmail . com contact him or chat him up on (+1- /607-69 )8-0239 ) and he will help you recover your lost funds If you have been a victim of any binary/ cryptocurrency or online scam, Mobile spy, Mobile Hack contact this Trusted and Verified hacker, He is highly recommendable and was efficient in getting my lost funds back, 11btc of my lost funds was refunded back with his help, He is the Best in Hacking jobs, contact him ( MORRIS GRAY 830 AT) GMAIL (DOT) COM…..!!!

Leave your comment

Guest
Guest Tuesday, 28 March 2023