FiBRO: An apparel brand on the rise

FiBRO: An apparel brand on the rise

FiBRO is an apparel manufacturer operating in Nepal that started its operation around nine months back. Suraj Raj Pandey, a third-year IT student in Islington college, hadn’t seen any local apparel companies specifically targeting the young smart-casuals wearing crowd in Kathmandu. The idea to start a company that caters to the young office goers of the city, that seek sleek yet comfortable clothing, came to him around a year and a half back. He was introduced to the line of apparel market during his trip to Bangladesh, where he had the opportunity to visit the manufacturing factory his friend was working for. There, he saw how a high-end brand was robbing people by marking the price of its products exorbitantly above the production cost. This made him want to bring a change, at least in his own country. When he returned to Nepal, he decided to propose to one of his college friends, Lubna Banu, to work with him on an apparel company that would soon be called ‘FiBRO’. Suraj and Lubna are now the co-founders of the company that started its operation with not more than five thousand rupees.

b2ap3_thumbnail_Lubna_Model.jpg

 Suraj recalls having invested the little pocket money he had into FiBRO’s first collection without really anticipating the company to grow as much as it has today. His first collection consisted of 52 pieces of Winter Jacket collection, that he got manufactured on credit. The first batch of jackets was sold to friends, colleagues and relatives; however, the brand seemed to stick with people because of its design and quality value. After receiving good feedback and having gained confidence on the jackets, he added 100 more wind/rainproof jackets. The rate at which the jackets were being sold was a telltale of the company’s need to expand. Now, FiBRO’s apparels can be found on Daraz and Sastodeal. The company has been operating without a physical retail store and plans to do so for a long time. The company recently launched a new line of men’s chino pants that can be ordered through their website or simply through a call.

A few years back, the local market mostly had brands that were either too expensive or cheap/rip-offs; it lacked a market dedicated to the middle-class mass who wanted to look great and not spend exuberantly at the same time. For Suraj, it felt like the right time to bring in affordable, smart-casual brand to the market that is fitting yet comfortable for regular office wear. 

b2ap3_thumbnail_IMAG1917-2.jpg

FiBRO has produced four variations of jackets and has recently launched a new line of men’s chino pants. FiBRO sources its raw materials from Bangladesh, Taiwan, and Vietnam; they have been unable to hunt for the high-quality clothing material that provides a decent economy of scale from within the country. Because the founders believe in the lean startup model, the company has outsourced its manufacturing unit to four factories within Kathmandu. 

Suraj realises that FiBRO’s sales are being made beyond personal connections and recommendations; people have started to recognize the brand on their own. FiBRO has exhibited its product in a few of the popular startup festivals - GBG’s Biz Fest and Namaste Eid Festival - through which it gained the necessary traction. For now, their products are mostly being sold through their social media pages and the official website. There are talks to collaborate with retail giants and get their apparel on the physical market soon too. Furthermore, they plan to expand their promotion beyond social media by using all ATL, BTL, and TTL methods. On being asked on why FiBRO is rejecting investment offers, Suraj says, “The day I take someone else’s money, I will be forced to give good returns. FiBRO has not expanded so much to reach there yet and until then, we are not looking for investments”. With its plans on adding a few more lines of garments for both men and women in the future, FiBRO has set a target of ten thousand customers by the end of next year. 

b2ap3_thumbnail__MG_8151_copy.jpg

Suraj believes that Nepal is a country with endless possibilities if your head is in the right place. He thinks it is futile to complain about the situation of governance and bureaucracy in Nepal,  and rather work on the opportunities that exist vastly in the private market. With the prior experience of having boot-strapped two businesses- that had eventually failed- before FiBRO, he somewhat knew what he was getting into. He urges the new generation of problem solvers and employment makers to be solution-centric and not problem-fixated.

FiBRO’s apparels can be virtually visited on https://FiBROstyle.com/ and orders can be placed at 9848769889 Instagram: @styleFiBRO, Facebook: www.facebook.com/styleFiBRO

 

By Supriya Rayamajhi



 

Comments

  • Guest
    BLANK ATM CARD Tuesday, 01 March 2022

    GET RICH WITH BLANK ATM CARD ... Whatsapp: +18033921735

    I want to testify about Dark Web blank atm cards which can withdraw money from any atm machines around the world. I was very poor before and have no job. I saw so many testimony about how Dark Web Cyber hackers send them the atm blank card and use it to collect money in any atm machine and become rich.(darkwebcyberhackers@gmail.com) I email them also and they sent me the blank atm card. I have use it to get 250,000 dollars. withdraw the maximum of 5,000 USD daily. Dark Web is giving out the card just to help the poor. Hack and take money directly from any atm machine vault with the use of atm programmed card which runs in automatic mode.

    You can also contact them for the service below

    * Western Union/MoneyGram Transfer Hack

    * Bank Transfer Hack

    * PayPal / Skrill Transfer Hack

    * Crypto Mining Hack

    * CashApp Transfer Hack

    Email: darkwebcyberhackers@gmail.com

    Text & Call or WhatsApp: +18033921735

    Visit: https://darkwebcycberhackers.com/

  • Guest
    LEO Thursday, 19 January 2023

    Do you suspect your spouse of cheating, are you being overly paranoid or seeing signs of infidelity…Then he sure is cheating: I was in that exact same position when I met Henry through my best friend James who helped me hack into my boyfriend’s phone, it was like a miracle when he helped me clone my boyfriend’s phone and I got first-hand information from his phone. Now I get all his incoming and outgoing text messages, emails, call logs, web browsing history, photos and videos, instant messengers(facebook, whatsapp, bbm, IG etc) , GPS locations, phone taps to get live transmissions on all phone conversations. if you need help contact his gmail on , Henryclarkethicalhacker@gmail.com, and you can also text, call him, whatsappn on +12622367526.

  • Guest
    JASMINE TOM Wednesday, 22 March 2023

    ARE YOU A VICTIM OF CRYPTO SCAMS AND WANT TO GET BACK YOUR STOLEN CRYPTOS!!

    Am here to testify the handwork of A Great Verified Hacker ( Mr Morris Gray )Who helped me recover back my lost funds from the hands of scammers who Ripped me off my money and made me helpless, I could not afford to pay my bills after the whole incident, But a friend of mine helped me out by given me the contact info of trusted Recovery Expert, his email: Morris gray 830 @ gmail . com contact him or chat him up on (+1- /607-69 )8-0239 ) and he will help you recover your lost funds If you have been a victim of any binary/ cryptocurrency or online scam, Mobile spy, Mobile Hack contact this Trusted and Verified hacker, He is highly recommendable and was efficient in getting my lost funds back, 11btc of my lost funds was refunded back with his help, He is the Best in Hacking jobs, contact him ( MORRIS GRAY 830 AT) GMAIL (DOT) COM…..!!!

  • Guest
    Vee Tuesday, 09 May 2023

    I’m excited to write about Henry Hacker, he is a great and brilliant hacker who penetrated my spouse’s phone without a physical installation app. And I was able to access my spouse’s phone, SMS, Whatsapp, Instagram, Facebook, Wechat, Snapchat, Call Logs, Kik, Twitter and all social media. The most amazing thing there is that he restores all phone deleted text messages. And I also have access to everything including the phone gallery without touching the phone.I can see the whole secret of my spouse. Contact him for any hacking service. He is also a genius in repairing Credit Score, increasing school grade, Clear Criminal Record etc. His service is fast. Contact:, Henryclarkethicalhacker@gmail.com and you can text, call him on whatsapp him on +12014305865, or +17736092741..

  • Guest
    Vera Minot Tuesday, 27 June 2023

    Victim of a BTC Scam? Contact Ultimate Hacker Jerry to recover your Lost Bitcoin.

    Have you ever been a victim of a scam? or have you Suffered a loss from a Fraudulent Ponzi Scheme? I implore you to Contact Ultimate Hacker Jerry, A Certified hacker and Lost Crypto Recovery Expert. I once fell victim to an online imposter who convinced me to invest in a phoney Cryptocurrency scheme by claiming to have made large profits from the plan. My Trezor wallet contained $219,100 in Crypto that I lost, I had been reporting to the Authorities tirelessly for a longtime without getting assistance before I finally got in touch with Ultimate Hacker Jerry. Fortunately after a serious conversation with Ultimate Hacker Jerry all my funds were recovered back.
    I recommend this Expert to any victim who has lost Crypto to any fake online Ponzi Scheme..

    Get in touch with ULTIMATE HACKER JERRY
    Through ; Mail (Ultimatehackerjerry@seznam. cz)
    WhatsAp, (+1,5/20,2827,15,1)

  • Guest
    Allen Dave Thursday, 20 July 2023

    Investment is one of the best ways to achieve financial freedom. For a beginner there are so many challenges you face. It’s hard to know how to get started. Trading the Crypto market has really been a life changer for me. I almost gave up on crypto currency at some point not until I got a proficient trader Bernie Doran, he gave me all the information required to succeed in trading. I made more profit than I could ever imagine. I’m not here to converse much but to share my testimony, I invested $5000.00 and got back $50,500.00 within 5 days of investment. His strategies and signals are the best and I have gained more knowledge.
    If you are new to cryptocurrency. You can reach to him through Gmail : BERNIEDORANSIGNALS@GMAIL.COM or Telegram : @bernie_fx or his WhatsApp : +1424(285)-0682

  • Guest
    Allen Dave Thursday, 20 July 2023

    Investment is one of the best ways to achieve financial freedom. For a beginner there are so many challenges you face. It’s hard to know how to get started. Trading the Crypto market has really been a life changer for me. I almost gave up on crypto currency at some point not until I got a proficient trader Bernie Doran, he gave me all the information required to succeed in trading. I made more profit than I could ever imagine. I’m not here to converse much but to share my testimony, I invested $5000.00 and got back $50,500.00 within 5 days of investment. His strategies and signals are the best and I have gained more knowledge.
    If you are new to cryptocurrency. You can reach to him through Gmail : BERNIEDORANSIGNALS@GMAIL.COM or Telegram : @bernie_fx or his WhatsApp : +1424(285)-0682

  • Guest
    Said Kaur Friday, 15 September 2023

    Need Help To Recover Lost Crypto funds? Contact Captain WebGenesis.

    A phishing scam was used by an imposter pretending to be a celebrity artist to steal $204,700 worth of cryptocurrency from my Trust wallet. I was helpless, depressed, and ready to do anything to get my money back. I used all essential methods, but to no avail. I came across numerous glowing testimonials for Captain WebGenesis, a company that helps most victims of financial fraud recover their money. I took action and made contact with the professional. Fortunately, all of my misplaced money was found and returned to my wallet. I wholeheartedly recommend Captain WebGenesis to all victims of scam who want their money returned.

    WhatsaPP; +1(205) 336-1020.
    Email address.; (captainwebgenesis@hackermail.com)

    Web;https://captainwebgenesis.com/

  • Guest
    Allen Dave Friday, 22 December 2023

    Investing on the cryptocurrency market has been a main source of income, that's why knowledge plays a very important role in humanity, you don't need to over work yourself for money.All you need is the right information, and you could build your own wealth from the comfort of your home!Binary trading is dependent on timely signals, assets or controlled strategies which when mastered increases chance of winning up to 90%-100% with trading. It’s possible to earn $10,000 to $20,000 trading weekly-monthly in cryptocurrency(bitcoin) investment, just get in contact with Mr Bernie Doran my broker. I had almost given up on everything about binary trading and never getting my lost funds back, till i met with him, with his help and guidance now i have my lost funds back to my bank account, gained more profit and I can now trade successfully with his profitable strategies and signals!!
    Reach out to him on Gmail (BERNIEDORANSIGNALS@GMAIL.COM) , or his WhatsApp : +1(424)285-0682 for inquiries

  • Guest
    loans Thursday, 28 December 2023

    I am a private money lender that give out fast cash interest rate of 2% no collateral required. all cash amounts and currencies, if interested TO started no matter your location (WhatsApp) number +918131851434 sumitihomelend@gmail.com Web http://sumitilendinghome.in
    Mr. Damian Sumiti
    Regards,

Leave your comment

Guest
Guest Saturday, 02 March 2024